DUBAI: The Mobile Marketing Association (MMA), an industry body focusing on mobile technology and marketing, held its virtual event MMA Impact MENA in November in partnership with AdColony, InMobi and TikTok.
The event brought together speakers from a range of organizations including Bayer and L’Oréal, agencies Starcom and ArabyAds and ad tech firms.
After an opening note from Greg Stuart, CEO of MMA, Vassilis Bakopoulos, senior vice-president and head of industry research at MMA…
